Dutchie Features Bud Authority Client Luxury Leaf, Crediting the Search Work Behind a 73% Repeat Visit Rate

SHERIDAN, Wyo. — July 29, 2026 — Bud Authority, a cannabis-specific SEO agency and Dutchie Certified Partner, today announced that its client Luxury Leaf has been featured in a national Dutchie customer story. The story details how the St. Louis dispensary, the first Black and woman-owned dispensary in Missouri, built a 73% repeat visit rate, and it credits Bud Authority for the organic search work that grew the store's demand.

While the headline figure is retention, the numbers closest to Bud Authority's work are in discovery. Since launch, Luxury Leaf grew search impressions 35% quarter over quarter and non-branded clicks 30%. Non-branded clicks represent new demand: customers searching for what they want and finding Luxury Leaf rather than a competitor. In a category where dispensaries cannot rely on Google Ads or Meta, organic search is the primary way a single storefront widens its reach.

Founded in 2025 by a team of experienced operators, Bud Authority was co-founded by David Peterson and Mark Wallace, who came at the same problem from opposite ends and decided to join forces. Peterson, a tech entrepreneur and enterprise technology veteran, runs the engineering team, the technical roadmap, and the day-to-day operation that turns strategy into shipped work. Wallace brings more than 11 years in cannabis, deep industry relationships, and the agency's answer-engine and citation strategy. The combination of operator discipline and cannabis fluency is what the company was built on.

Most agencies sell dispensaries bloat and big promises and hope nobody checks the results. I come at this as an operator and a builder, so we do the opposite. We cut the noise, get to the real problem, and put cutting-edge technology to work at scale. Luxury Leaf is the proof. Mike built something that matters, and our job was to make sure the people searching for it could find it and keep coming back.

David Peterson, co-founder of Bud Authority

When your search presence and menu live in the same place, you stop guessing and start compounding.

Mark Wallace, co-founder of Bud Authority

When a dispensary's website is built to earn non-branded rankings and its Dutchie menu is indexable, every product page and every local query feeds the same engine instead of splitting the effort in two. For Luxury Leaf, that compounding shows up beyond impressions and clicks. The Dutchie story reports 26% year-over-year gross profit growth and, in the most recent month, 24% of transactions running through Pay by Bank.