Cannabis Content Brief Template

Project:

[Project/Campaign Name] **Date Created:** [Date] **Writer:** [Name] **Editor:** [Name] **Publish Date:** [Target Date]

Primary Keyword:

[Main keyword to rank for, monthly search volume, keyword difficulty]

Secondary Keywords:

[2-3 supporting keywords with search volume]

Long-Tail Keywords:

[3-5 longer, more specific keyword phrases]

Search Intent:

[ ] Informational [ ] Commercial [ ] Local [ ] Navigational

Primary Audience:

[Who are we writing for? Dispensary owners? Cannabis consumers? Medical patients?]

Audience Pain Points:

[What problem does this article solve?]

Audience Knowledge Level:

[ ] Beginner [ ] Intermediate [ ] Expert

H1 Title:

[Same as article title]

Introductory Paragraph (50-100 words):

- Hook reader's attention - Explain article value - Preview main points

Word Count:

Target: [Word count range]

Keyword Placement:

- Primary keyword in H1: [ ] Yes [ ] No - Primary keyword in intro paragraph: [ ] Yes [ ] No - Primary keyword in at least one H2: [ ] Yes [ ] No - Primary keyword in meta description: [ ] Yes [ ] No - Secondary keywords distributed: [ ] Yes [ ] No

Internal Links:

[Number of internal links] linking to: [specific articles/pages]

External Links:

[Number of external links] to authoritative sources (peer-reviewed studies, industry sources, official resources)

Images:

[Number of images] with descriptive alt text

Schema Markup:

[ ] Article schema [ ] FAQ schema [ ] HowTo schema [ ] Product schema [ ] Other: ____

Meta Description (under 160 characters):

[Write meta description here]

Product Mentions:

[ ] Strain names: [List any strains mentioned] [ ] Product types: [Flower, edibles, concentrates, etc.] [ ] THC/CBD content: Include percentage ranges where relevant

Compliance:

[ ] Health claims substantiated (or removed) [ ] No medical claims (unless justified) [ ] Age-appropriate language (no youth targeting) [ ] Regulatory disclaimers included (if state-required) [ ] No prohibited health language for state(s) of operation

Consumer Safety:

[ ] Responsible use information included [ ] Dosage guidance (if applicable) [ ] Safety warnings appropriate

Pre-Publication:

- [ ] Content brief completed - [ ] First draft written - [ ] Editor review completed - [ ] Compliance review completed (if needed) - [ ] SEO elements optimized - [ ] Images added and optimized - [ ] Internal links added - [ ] External links verified

Publication:

- [ ] Title tag optimized - [ ] Meta description written - [ ] Schema markup implemented - [ ] Featured image selected - [ ] URL slug finalized - [ ] Publish date scheduled - [ ] Categories/tags assigned

Post-Publication:

- [ ] Article shared on social media - [ ] Outreach sent to linking targets - [ ] Internal links from related articles added - [ ] Featured image added to site gallery - [ ] Analytics tracking configured