Free Cannabis Website Audit Checklist

• [ ] Page speed under 2 seconds (Google PageSpeed Insights)
• [ ] Mobile responsive (no mobile usability errors in Search Console)
• [ ] HTTPS enabled on all pages
• [ ] Core Web Vitals passing (LCP, FID, CLS all green)
• [ ] XML sitemap submitted to Google Search Console
• [ ] Robots.txt allows crawling of important pages
• [ ] All pages indexed in Google (check Search Console)
• [ ] No crawl errors in Search Console
• [ ] Internal links work (no 404 errors)
• [ ] Breadcrumb navigation present
• [ ] Mobile menu functional
• [ ] Images optimized (under 100KB unless large display images)
• [ ] CSS/JavaScript minified
• [ ] No render-blocking resources
• [ ] Lazy loading implemented for images below fold

• [ ] Clear site structure (Home > Category > Product/Article)
• [ ] Content addresses customer search intent
• [ ] No thin content (all pages 200+ words, unless product pages)
• [ ] Product pages include descriptions, images, reviews
• [ ] Blog content covers topics competitors rank for
• [ ] Content updated regularly (not all old publication dates)
• [ ] Topical clustering present (pillar and satellite articles)
• [ ] Content is original (not copied from competitors)
• [ ] Strain information current and accurate
• [ ] Regulatory disclaimers present where needed

• [ ] Google Business Profile complete (name, address, phone, hours, category)
• [ ] GBP has 40+ photos (store interior, products, team)
• [ ] GBP posts published weekly (at least 3 per week)
• [ ] GBP Q&A section populated
• [ ] Reviews present (60+ reviews, 4.5+ rating target)
• [ ] Business citations consistent across 40+ directories
• [ ] No citation duplicates or inconsistencies
• [ ] Local schema markup on homepage (LocalBusiness)
• [ ] Location pages created (if multiple locations)
• [ ] Service area schema (if delivery service)
• [ ] Neighborhood/local content published
• [ ] Local backlinks acquired (from community organizations, local news)

• [ ] Call-to-action buttons visible above fold
• [ ] Checkout/contact form simple (3-5 fields maximum)
• [ ] Phone number prominent on all pages
• [ ] Trust signals present (testimonials, certifications, security badges)
• [ ] Product images high quality (multiple angles, zoom feature)
• [ ] Product prices visible
• [ ] Inventory status displayed
• [ ] Customer reviews displayed (with rating)
• [ ] Related products recommended
• [ ] Email signup form present
• [ ] Mobile checkout optimized (not lengthy, not multiple pages)
• [ ] Page load fast on mobile (conversion factor)

• [ ] All health claims substantiated or removed
• [ ] Age gates present (if cannabis products, 21+ gate)
• [ ] Compliance disclaimers present
• [ ] Regulatory warnings displayed (if required by state)
• [ ] Accessibility compliant (alt text, color contrast, keyboard navigation)
• [ ] Privacy policy present and compliant
• [ ] Terms of service or usage agreement present
• [ ] Brand voice consistent across pages

1. 1Quick wins (implement this month):

1. 1Medium-term (implement in 2-3 months):

1. 1Long-term (implement in 6+ months):

This checklist is a starting point. For complete audit, consider hiring SEO professional.