Cannabis price and ecommerce schema

Price schema sits within Product schema's offers property. It includes currency, price value, availability status, and optionally, seller information and validity dates.

Google Shopping is not a channel for cannabis: Merchant Center lists marijuana among prohibited recreational drug listings (Merchant Center policy). The value of product markup for a dispensary is accuracy on its own pages, where shoppers and search engines compare what they see in results with what they find on the menu.

Price schema marks product pricing and availability in structured data, so search engines read the price and stock state directly instead of inferring them from page text.

Cannabis pricing varies by unit size (eighth, quarter, ounce). Create separate offer objects for each pricing tier.

Example: - Offer 1: 1/8 ounce (3.5g) at $40 - Offer 2: 1/4 ounce (7g) at $70 - Offer 3: 1 ounce (28g) at $220

Each offer has its own price, URL, and availability status.

Cannabis products with multiple pricing tiers should use separate offer objects in schema, one per unit size, so the markup matches what the menu shows for each size.

The priceValidUntil property shows when a price expires. Use this for sales or limited-time pricing.

If you're running a promotion on strains for one month, set priceValidUntil to the promotion end date. After that date, Google knows to stop displaying that price.

This prevents outdated pricing from appearing in search results after promotions end.

The seller property identifies who's selling the product. For your dispensary, include your Business schema reference or business name.

This matters when the same product is listed by several stores, because the markup should make clear which store each price belongs to.

The deliveryLeadTime property shows how long until product arrives. For cannabis with "InStoreOnly" status, this might be "same day" or "in-store pickup".

Include shippingDetails property if shipping is available (limited to certain states for cannabis). Specify which states you can ship to.

Most cannabis cannot be shipped, so "InStoreOnly" availability is usually accurate.

The productCondition property specifies "New", "Refurbished", or "Used". For cannabis, this is always "New" (unless you're accepting returns and reselling, which most states prohibit).

If you offer wholesale pricing, create separate offers for bulk quantities with corresponding bulk pricing.

This helps wholesale customers find appropriate pricing without contacting you directly.

If you're using Headset inventory management, your Product schema prices should pull from real-time inventory and pricing data. This ensures price accuracy.

Springbig integration can feed promotional pricing automatically, updating priceValidUntil dynamically as promotions change.

Manual price updates create inconsistency. Automated integration maintains accuracy.

Cannabis products cannot be listed in Google Shopping, free or paid, because Merchant Center prohibits marijuana listings (policy). Do not build a Merchant Center feed for cannabis products. If the store also sells eligible merchandise, such as branded apparel or non-cannabis accessories, those items follow Google's normal product and feed rules on their own.

For sales or promotions, use the offers property with multiple offer objects:

• Regular offer: standard price, no expiration
• Promotional offer: sale price, priceValidUntil set to promotion end

This shows customers current pricing while maintaining historical pricing accuracy.

Price schema data feeds into Google's price comparison features. Customers searching "[cannabis strain] price near me" might see your prices compared to competitors.

Competitive pricing doesn't mean lowest price. It means transparent, honest pricing. Customers appreciate knowing your price relative to alternatives.

our cannabis regulatory mapping can audit your price schema across all products, checking for: - Currency consistency - Pricing accuracy vs. actual menu prices - Availability status accuracy - Validity date accuracy - Missing required properties

Run quarterly price schema audits to maintain accuracy.

Include high-quality product images that meet the image requirements in Google Merchant Center. Images dramatically influence shopping search click-through rates.

Include detailed product descriptions emphasizing effects, flavors, and cannabinoid content. Cannabis shopping searches are effect-driven.

Collect customer reviews and include aggregateRating. Higher ratings increase shopping search click-through rates.

For wholesale-focused dispensaries or cannabis brands selling through other retailers, create separate B2B pricing through the B2B schema extension.

This requires more complex schema but enables wholesale customer discovery.

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• Back to Schema Markup Optimization Hub
• Product Schema for Cannabis
• Business Schema for Cannabis

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Many customers research prices online before they visit a dispensary, so accurate prices on your own product pages matter. Google Merchant Center does not allow marijuana or other recreational drug listings (Merchant Center policy), so cannabis products do not appear in Shopping. Product and price markup on your own site still helps search engines read the page accurately; eligible non-cannabis merchandise, such as apparel or accessories, can follow Google's normal product rules.

For cannabis specifically, state-mandated pricing and tax calculations create complexity that makes price accuracy particularly important. Customers expect prices in search results to match prices on your website and final checkout. Price schema feeding from real-time inventory systems (Headset, Dutchie, Springbig) maintains accuracy that manual schema updates cannot achieve. Manually updated prices drift out of sync with the menu, while automated inventory integration keeps them aligned. Dispensaries known for price inaccuracy risk fewer repeat visits and worse reviews. Automated price schema integration is essential infrastructure for competitive cannabis retailers.