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Luxury Leaf Dutchie case study: what our search record shows

By , Co-Founder, Bud Authority·Updated

Luxury Leaf Dutchie case study: Dutchie's story reports a 73% repeat visit rate and our search gains; our record adds July 2026 Google clicks and AI answers.

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What does the Luxury Leaf case study show?

Luxury Leaf, a dispensary in The Grove, St. Louis, is a Bud Authority client and the subject of a Dutchie customer story. Per that story, the store has seen a 73% repeat visit rate since it launched Loyalty & Marketing Pro in December 2025. It says that, working directly within E-Commerce Pro, we built out Luxury Leaf's organic search presence.

The full customer story explains how we came in: with their site built out to convert, Luxury Leaf brought in Bud Authority, which the story calls a cannabis-specific SEO agency and Dutchie Certified Partner. It quotes the brief directly: "I needed an SEO company that's specifically for cannabis, that understands our industry and understands what works."

Our announcement of the feature is in our press release on Luxury Leaf's Dutchie feature, and our approach to search for stores on that platform is on our Dutchie SEO page.

What search results did Dutchie's story publish?

Per the story, we reported three search gains, each with its own window: a 35% improvement in impressions quarter-over-quarter, non-branded clicks up 30% since launch, and a 17% increase in direct requests year-over-year for the Luxury Leaf site.

The same source reports that 91% of Luxury Leaf's top ranking search terms are now category searches, with "dispensary near me" and "weed dispensary" as its examples.

Gains in Dutchie's story

35%

improvement in impressions quarter-over-quarter

Dutchie customer story

30%

non-branded clicks up since launch

Dutchie customer story

17%

increase in direct requests year-over-year for the Luxury Leaf site

Dutchie customer story

How did Luxury Leaf perform in Google and AI answers?

Every figure below was pulled on September 1, 2026, which makes July 2026 the latest full month in the Luxury Leaf case file.

MeasureFigureWindow
Google Search clicks14,380 (14,483 the prior period)July 2026
Google Search impressions493,385July 2026
Delivery keywords held at number one6 keywords, 5 consecutive scansJune 19 to July 1, 2026
AI answers recommending Luxury Leaf on St. Louis prompts83 of 120AI-visibility pass, August 15, 2026

Search Console clicks held level with the prior period, so July was a steady month for the store rather than a spike. Off Google, Perplexity cited luxuryleafstl.com in 10 of 10 runs on all three prompts in that AI-visibility pass.

The full record is in our Luxury Leaf case file, next to the Bud Authority portfolio and more notes on the Bud Authority blog. To see where your store's search setup stands, run the free dispensary audit, an automated scan with an on-screen report card.

Illustration: a small glass vessel at the front of a carousel, lime on its rim, a cyan trail behind.
IllustrationEach figure in the case file carries its own window, so July 2026 reads as a steady month for the store rather than a spike.

Frequently asked questions

Is Bud Authority a Dutchie Certified Partner?

Yes. Our site footer links to Dutchie's certified partner program page, and the Luxury Leaf story describes us the same way. We also built and run Apex MenuEdge, our edge platform for Dutchie-powered menus, which serves crawlers a server-rendered page while shoppers keep the same live menu and checkout.

How are the figures measured?

The figures come from Google Search Console and GA4 data, rank tracking, geo-grids and AI-visibility passes for the client site. The Luxury Leaf clicks, impressions, delivery keyword scans and AI answer counts above all came from those sources.

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