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Bud Authority: Cannabis Search Dominance Command System
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Bud AuthorityBud Authority✕Rezidue

Dispensary · Hell's Kitchen, NYC · Case file

Step inside the glow.

Rezidue is a licensed New York dispensary in Hell's Kitchen: a room built to glow, with delivery moving across Manhattan. Bud Authority built the storefront to match: cyan-and-violet neon, a menu Google can actually read, and local SEO engineered for the most competitive cannabis block in America.

Client
Rezidue · Dispensary · Hell's Kitchen, NYC
Live build
rezidueny.com
Design + build
Bud Authority
Engineered scope
Neon-glow design system · Crawlable live menu · Delivery + pickup UX
Enter rezidueny.com See the build

The build

Bud AuthorityBud AuthorityThe system
RezidueThe glow

Midtown does not reward the timid. We gave Rezidue a site with the same neon confidence as the room itself, and the technical spine to rank in the densest dispensary market in the country.

The experience, shipped

A storefront that glows.

Every frame below is the live Rezidue build. Scroll it, then go see it for yourself.

Rezidue website: The entrance: 11th Avenue after dark, in cyan and violet neon
Homepage

The entrance: 11th Avenue after dark, in cyan and violet neon

View live →
Rezidue website: Category pages built as answers, so the menu is crawlable instead of trapped in an iframe
The Menu

Category pages built as answers, so the menu is crawlable instead of trapped in an iframe

View live →
Rezidue website: Same-day Manhattan delivery, with zone logic answering the question before it is asked
Delivery

Same-day Manhattan delivery, with zone logic answering the question before it is asked

View live →
Rezidue website: The store page: address, hours, entry and payment, settled before the walk in
Visit

The store page: address, hours, entry and payment, settled before the walk in

View live →
Rezidue website: The brand roster, merchandised as a curated shelf rather than a supplier list
Brands

The brand roster, merchandised as a curated shelf rather than a supplier list

View live →
Rezidue website: Field notes: neighborhood lore and plain-spoken education, no medical claims
Culture

Field notes: neighborhood lore and plain-spoken education, no medical claims

View live →

The receipts

Every number, dated at source.

Search Console and GA4 rows are closed calendar windows pulled through Sentinel. AI answer rows are dated passes with the run counts shown. Nothing here is estimated.

  • GSC clicks, July 2026

    501+670.8%Sentinel get_client_summary / GSC (pulled 2026-09-01) · 2026-07 vs prior period

  • Search impressions, July 2026

    44,193+2686.4%Sentinel get_client_summary / GSC (pulled 2026-09-01) · 2026-07 vs prior period

  • Non-brand clicks, July 2026

    107+435%Sentinel get_client_summary / GSC (pulled 2026-09-01) · 2026-07 vs prior period

Straight answers

Asked about this build, answered here.

Who designed and built the Rezidue website?
Bud Authority, a cannabis web design and SEO agency, designed and built rezidueny.com for Rezidue. The finished site is live at https://rezidueny.com and the full build breakdown is published on this case file.
What did Bud Authority engineer on the Rezidue build?
The Rezidue build ships 6 engineered capabilities: Neon-glow design system, Crawlable live menu, Delivery + pickup UX, Hell's Kitchen local SEO, Deal merchandising, Built for the phone. Each one is documented in the build section of this case file with what it does and why it is there.
Where can I see the live Rezidue site?
The live site is at https://rezidueny.com. Rezidue is Dispensary, Hell's Kitchen, NYC, and this page carries real capture frames of the shipped build alongside the design system it runs on.

Under the hood

Unmistakable up top.
Engineered underneath.

01

Neon-glow design system

Cyan and violet light engineered as a real token system: the room's glow translated into type, surfaces and state, not a filter slapped on top.

02

Crawlable live menu

Real-time inventory wired into a server-rendered shell so Google indexes the products: a menu that ranks instead of hiding in an iframe.

03

Delivery + pickup UX

Same-day delivery and in-store pickup presented as first-class paths, with zone logic that answers 'do you deliver to me' before the question is asked.

04

Hell's Kitchen local SEO

Schema, NAP and neighborhood targeting built for the densest dispensary market in America: Midtown, Times Square, Chelsea, the West Side.

05

Deal merchandising

Bundles and best-sellers presented as designed offers, not a coupon dump: the shelf strategy of a real retailer.

06

Built for the phone

Every frame recomposed for mobile, where the walk-in and the delivery order both actually start.

What we deployed on this build

Every capability below is a service we run as a discipline. Open one to see how it works.

The markets this build competes in

We publish a live intelligence page for every market we work. Here is the ground Rezidue fights on.

Next case files

Or open the full evidence room . Every build, with the receipts.

Your brand next

Make your storefront glow.

We build dispensary sites with real atmosphere and real search power. If you can win Hell's Kitchen, you can win anywhere: let's build yours.

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More of the work

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