Bud Authority✕
Multi-store · Michigan · Case file
Four stores. One system.
Olswell Cannabis Co. runs Michigan from Adrian to Kalkaska: Lenawee County, West Michigan, Traverse City and Up North. Bud Authority built a store-aware website where picking your shop reshapes the entire site: the deals, the drops, the prices, the shelf. One brand, four markets, zero cloned pages.
- Client
- Olswell Cannabis Co. · Multi-store · Michigan
- Live build
- olswell.com
- Design + build
- Bud Authority
- Engineered scope
- Store-aware architecture · Per-market local SEO · Multi-location menu wiring
The build
Bud AuthorityThe systemThe night owlMulti-store is where most dispensary sites fall apart. One menu bolted onto four towns. We built Olswell the opposite way: a single system that knows which store you are standing in, and speaks that market's language.
The experience, shipped
One brand, four markets.
Every frame below is the live Olswell Cannabis Co. build. Scroll it, then go see it for yourself.
The receipts
Every number, dated at source.
Search Console and GA4 rows are closed calendar windows pulled through Sentinel. AI answer rows are dated passes with the run counts shown. Nothing here is estimated.
GSC clicks, July 2026
19,312-0.7%Sentinel get_client_summary / GSC (pulled 2026-09-01) · 2026-07 vs prior periodSearch impressions, July 2026
255,560Sentinel get_client_summary / GSC (pulled 2026-09-01) · 2026-07GA4 engaged sessions, July 2026
13,153+19.3%Sentinel get_client_summary / GA4 (pulled 2026-09-01) · 2026-07 vs prior period
Straight answers
Asked about this build, answered here.
- Who designed and built the Olswell Cannabis Co. website?
- Bud Authority, a cannabis web design and SEO agency, designed and built olswell.com for Olswell Cannabis Co.. The finished site is live at https://olswell.com and the full build breakdown is published on this case file.
- What did Bud Authority engineer on the Olswell Cannabis Co. build?
- The Olswell Cannabis Co. build ships 6 engineered capabilities: Store-aware architecture, Per-market local SEO, Multi-location menu wiring, Deal + drop engine, The Olswell identity, Built to scale to store five. Each one is documented in the build section of this case file with what it does and why it is there.
- Where can I see the live Olswell Cannabis Co. site?
- The live site is at https://olswell.com. Olswell Cannabis Co. is Multi-store, Michigan, and this page carries real capture frames of the shipped build alongside the design system it runs on.
Under the hood
Unmistakable up top.
Engineered underneath.
Store-aware architecture
Pick your shop once and the whole site reshapes: deals, drops, prices and inventory all resolve to that store. Not four cloned sites wearing one logo.
Per-market local SEO
Adrian, Grand Rapids, Traverse City and Kalkaska each get their own entity, schema, NAP and geo targeting: four map packs, one build.
Multi-location menu wiring
Live per-store inventory pulled into a server-rendered shell so every location's real shelf is indexable, not trapped in an iframe.
Deal + drop engine
A merchandising system where daily deals and limited drops publish per store without a developer touching the codebase.
The Olswell identity
Hot magenta, acid lime and the owl: a night-owl brand system that reads as premium in Grand Rapids and as cabin-country up north.
Built to scale to store five
Adding the next location is a data entry, not a rebuild. The architecture assumes growth.
What we deployed on this build
Every capability below is a service we run as a discipline. Open one to see how it works.
The markets this build competes in
We publish a live intelligence page for every market we work. Here is the ground Olswell Cannabis Co. fights on.
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Your brand next
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