Bud Authority✕
Dispensary · Greenpoint, Brooklyn, NY · Co-branded case file
Greenpoint's back room, elevated.
Green Apple is the first legal recreational dispensary in Greenpoint, at 572 Manhattan Ave, with local delivery reaching North Brooklyn, Williamsburg, Astoria, Sunnyside, Ridgewood and Bushwick. Bud Authority built a speakeasy-style storefront around that story: a knock-to-enter age gate, a cinematic hero, and a nested content architecture spanning brands, drops and community, none of it hidden from search.
- Client
- Green Apple · Dispensary · Greenpoint, Brooklyn, NY
- Live build
- greenapple.nyc
- Design + build
- Bud Authority
- Engineered scope
- Speakeasy age-gate framing · Cinematic dark hero · Nested content architecture
The partnership
Bud AuthorityThe systemThe back roomGreen Apple wanted a back-room feel without the site actually hiding anything from Google. We built the speakeasy atmosphere, the knock-to-enter gate, the ambient sound toggle, and kept every product page and delivery zone fully crawlable underneath it.
The experience, shipped
A speakeasy on top, crawlable underneath.
Every frame below is the live Green Apple build. Scroll it, then go see it for yourself.
The receipts
The receipts, dated at source.
Search Console and GA4 rows are closed calendar windows pulled through Sentinel. AI answer rows are dated passes with the run counts shown. Nothing here is estimated.
GSC clicks, July 2026
1,362-22.1%Sentinel get_client_summary / GSC (pulled 2026-09-01) · 2026-07 vs prior periodSearch impressions, July 2026
69,848Sentinel get_client_summary / GSC (pulled 2026-09-01) · 2026-07
Straight answers
Asked about this build, answered here.
- Who designed and built the Green Apple website?
- Bud Authority, a cannabis web design and SEO agency, designed and built greenapple.nyc in a co-branded build with Green Apple. The finished site is live at https://greenapple.nyc and the full build breakdown is published on this case file.
- What did Bud Authority engineer on the Green Apple build?
- The Green Apple build ships 6 engineered capabilities: Speakeasy age-gate framing, Cinematic dark hero, Nested content architecture, Crawlable live menu, North Brooklyn delivery SEO, Built for the phone. Each one is documented in the build section of this case file with what it does and why it is there.
- Where can I see the live Green Apple site?
- The live site is at https://greenapple.nyc. Green Apple is Dispensary, Greenpoint, Brooklyn, NY, and this page carries real capture frames of the shipped build alongside the design system it runs on.
Under the hood
Unmistakable up top.
Engineered underneath.
Speakeasy age-gate framing
A knock-to-enter age gate that carries the back-room story from the first screen, instead of a generic yes-no modal.
Cinematic dark hero
A hooded graffiti-style figure and halftone texture treatment built as a real design system, not a filter.
Nested content architecture
Brands, Drops, Craft and Micros, Sommeliers, Community and The Back Room, going well past a typical five-page dispensary nav, all still indexable.
Crawlable live menu
The branded Dutchie storefront wired for indexable category pages, so the shelf ranks instead of hiding in an iframe.
North Brooklyn delivery SEO
A dedicated delivery page and local SEO built for Greenpoint, Williamsburg, Astoria, Sunnyside, Ridgewood and Bushwick.
Built for the phone
Every hero, gate and ambient touch recomposed for mobile, where the walk-in and the delivery order both start.
What we deployed on this build
Every capability below is a service we run as a discipline. Open one to see how it works.
The markets this build competes in
We publish a live intelligence page for every market we work. Here is the ground Green Apple fights on.
Next case files
Hii NYC
8 number-one rankings across two boroughs.
Open the case fileTerp Bros
The Astoria and Ozone Park, Queens file.
Open the case fileRezidue
A room built to glow in Hell's Kitchen.
Open the case file
Or open the full evidence room . Every build, with the receipts.
Your brand next
Give your dispensary a back room.
We build dispensary sites with real atmosphere that still rank. If you can win Greenpoint after dark, you can win your block: let's build yours.
More of the work
Every case file →- Waxx BrandzTwo brand systems collided into one campaign surface.
- CottonmouthA dry-mouth brand built loud, shipped fast.
- RezidueA room built to glow, neon storefront and delivery for Midtown Manhattan.
- Olswell Cannabis Co.Four Michigan stores, one store-aware system. Zero cloned pages.
- One Green LeafAn editorial risograph art print that converts, drive-thru to delivery.